), and asked to judge the behavior on the same 11-point scale ranging from −5 (extremely unacceptable) to 5 (extremely acceptable). Construal level theory (CLT) is a theory in social psychology that describes the relation between psychological distance and the extent to which people's thinking (e.g., about objects and events) is abstract or concrete. Construal level theory (CLT) is a theory in social psychology that describes the relation between psychological distance and the extent to which people's thinking (e.g., about objects and events) is abstract or concrete. From social psychology marketers have adopted Construal level theory (CLT) to explain how psychological distance influences individuals' thoughts and behavior in evaluating a product or a service. The ques-tionnaire was designed to induce either an abstract or a concrete construal. According to construal level theory (N. Liberman, Y . The second theory examines the influence of low-level construal Construal level theory Addressing a different cognitive mindset, we applied construal level theory (CLT; . Construal level theory, coined by Trope and Liberman (2010), asserts that abstract versus concrete thinking is deter- mined, in large, by psychological distance. Removal of an event from direct experience. Pioneered by Trope and Liberman (2003, 2010), construal level theory (CLT) offers a valuable framework to explain the mechanisms that trigger evaluations, predictions, and behaviors by linking the degree of mental abstraction (the construal level) to psychological distance. Journal of personality and social psychology 75 (1), 5. , 1998. Temporal construal and time-dependent changes in preference. Construal level theory (CLT; Trope and Liberman 2003) posits that the same event or object can be represented at multiple levels. Nature of Decision Task: Choice vs. Pricing One of the most prominent orig ins of preference reversals is the nature of the decision task. Journal of Personality and Social Psychology, 79, 876-889. 'taking a life' instead of 'pulling a trigger' The Marshmallow Test. Based on the four dimensions of psychological distance, this paper uses single factor within-subjects experiment design and randomly assigns subjects into each dimension to participate in the experimental manipulation so as to test . Cultural psychologist Ted Singelis (1994) developed the 30-item Self-Construal Scale to measure how people view themselves in relation to others. The core idea of the construal-level theory (Liberman et al., 2002; Liberman & Trope, 2008; Trope & Liberman, 2010) consists of a continuum from a very concrete to a very abstract mode of thinking (often also referred to as concrete versus abstract mind-set). ABSTRACT The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. Research based on construal level theory has shown that whether objects and events are construed as abstract or concrete is a major factor in influencing people's moral judgments. I like to present these articles here and there between the workout/weightloss videos because it helps me remember the stuff I'm reading :) Four preregistered, high-powered experiments (N = 354 adults) using the Implicit Association Test lend convergent support to this hypothesis across all four . A Test of Construal Level Theory in Deception Contexts Front Psychol. Consider two lotteries of Drawing on construal-level theory, we test the hypothesis that masked faces and unmasked faces are implicitly associated with psychological distance and proximity in memory, respectively. Concepts associated with both construal level theory and mobile technology are articulated through a literature review and synthesized into a series of assumptions that relate specifically to persuasive communication. The questionnaire was designed to induce either an abstract or a concrete construal. The informational and evaluative implications of high-level construals, compared with those of low-level construals, should therefore have more impact on responses to distant-future events than near-future events. CLT describes the relationship between psychological distance and the people's thought - in abstract or in clear terms. According to construal level theory, when a high and a low construal level approach are combined, people may give more attention to the low construal level factor, since they can relate more easily to the concrete, low level component as it represents "[t]he pushes and pulls of everyday life" (p. 92; 10). The general idea is that with high psychological distance people hold a more abstract (high . In this paper, we develop a research model by integrating construal level theory as an antecedent to privacy calculus, operationalized as perceived privacy risk and perceived benefits, and privacy concern to explain PHI disclosure intention. . (2015) reference that generally speaking a meta-analysis of construal level priming on psychological distance awaits further contributions to available research. In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. Based on the construal level theory, this paper investigates the influence of different dimensions of psychological distance on the ambiguity decision making. We incessantly travel from the past to the future and have no control over time. Psychological distance refers to the removal of an object or event from direct experience - what is happening to me in the immediate here-and-now. It refers to the process of people perceiving, comprehending and interpreting the environment around them. The study examines the two samples of county representatives, teachers and principals who answered the questionnaire regarding evaluation of the Norwegian assessment program. more self regulation - more likely to succeed . Journal of Personality and Social Psychology. Drawing from construal level theory, we test the hypothesis that words promote thinking of events in terms of their abstract and central features (i.e., high-level construal), whereas pictures promote thinking in terms of more concrete and idiosyncratic features (i.e., low-level construal). The design and predictions were derived from construal level theory. In chapter 4 is going to be illustrated the experiment, along with a pre-test, conducted to test the hypotheses. In particular, these behaviors After the construal level manipulation, subjects were presented with a supposedly unrelated questionnaire that included the same scenarios used in Study 1 (and by Eyal et al. The aim of the present study is to examine the relation between stakeholders as internal evaluators and their systemic positions in light of construal level theory. Self-Construal Scale. Based on the construal level theory, this paper investigates the influence of different dimensions of psychological distance on the ambiguity decision making. The concept of construal is not a new one, and the components of construal can be seen in the works of many past psychologists including Kurt Lewin's recognition of the importance of a subjective reality and its effect on one's personal significance; Kurt Koffka's theories of gestalt psychology; Brunswik's emphasis on subjective distinction; Murray's discussion of . Construal Level Theory and Escalation of Commitment. Central to understanding CLT is the idea of psychological distance. draw upon boundary theory, construal level theory, and organizational learning research, which share a common conceptual foundation in bounded ratio-nality (Simon, 1955) and notions of limited psycho-logical resources, to suggest that role integration behaviors may influence knowledge workers' mental mindsets. Construal Level Theory (CLT) was developed to systematize and explain how we mentally represent events (or objects) that are not in the here and now, such as memories of the past and thoughts about the future (Trope and Liberman, 2010).In brief, the theory proposes that events can be more or less psychologically distant, and the more distant an event is perceived to be . Construal Level Theory suggests that the high-level construal of outcomes yields primary and goal-relevant characteristics of outcomes (Liberman. The questionnaire was designed to induce either an abstract or a concrete construal. Events can differ in degree to when . This would suggest that self-construal influences a person's self-esteem. Time is unidimensional and uncontrolled. Individuals were less likely to procrastinate the task when it induced a more concrete construal. The general idea is that the more distant an object is from the individual, the more abstract it will be thought of, while the closer the object is, the more concretely it . Psychological distance. High-Low Split: Divergent Cognitive Construal Levels Triggered by Digital and Non-digital PlatformsGeoff Kaufman, Mary FlanaganCHI '16: ACM Conference on Hum. of construal level effects on hypothetical distance is equally lacking. This study may contribute to this lesser explored direction in construal level theory. Soderberg et al. The general idea is that the more distant an object is from the individual, the more abstract it will be thought of, while the closer the object is, the more concretely it . An assumption has been made that the . This finding has important implications for financial decision-making and other consumer-related choices that take place over time or wherein consumers must make decisions for the future. Trope & Liberman provide an overview of the various domains in which Construal Level Theory (CLT) has been examined.Construal level can influence predictions, such as predictions about one's own future performance (Trope & Liberman, 2010) and the degree to which people base their predictions on historical trends or on recent results (Henderson et al., 2006). CONSTRUAL LEVEL THEORY AND DECISION MAKING 103 for a whole variety of preference reversals and for the apparent violations of rationality norms. It is noted that entrepreneurs' behavior of conforming business ethics and morality is profound for entrepreneurs' firms viability. Thus, this dissertation employs self-construal theory and construal level theory and identifies how entrepreneurs' cognitive development influences entrepreneurs to make moral decisions. The relationship between individual differences in construal level and self-control, including procrastination was investigated by examining the following hypotheses. Several studies have revealed that the degree of abstraction has essential consequences for human behavior, including financial . This scale consists of five items assessing attitudes toward . This study applied construal level theory (CLT) to the perceived psychological distance of climate change to investigate Taiwanese people's psychological distance perception of climate change. In chapter 3, is going to be analysed the theory behind the formulation of the hypotheses: Construal Level Theory, Politeness Theory and Fit Effect. STUDY. Construal Level Theory for Consumer Choice Seeing the Forest or the Trees Ravi Dhar and Eunice Y. Kim Yale University Like many important theories that were origina lly tested in one domain, construal level theory has broadened the notion of temporal distance to psychological distance and examined the The construal level theory holds that the same mechanism exists in all categories of psychological distance, and there is a same selfcentered reference point in - different psychological distance dimensions, which is similar the representfor a- Katz and Byrne (2013) used construal level theory for understanding how digitalization affects cognition and behavior, and especially for describing the parameters that influence the effectiveness of persuasive messages delivered through mobile devices. Construal level theory and theory of planned behavior: Time frame effects on salient belief generation. Major theoretical approaches. Construal Level Theory According to Trope and Liberman (2010), "the basic premise of CLT is that distance is linked to level of mental construal, such that more distant objects will be construed at a higher level, and high-level construal will bring to mind more distant objects" (p. 444). CONSTRUAL LEVEL THEORY AND PERCEIVED PROXIMITY: NEW STUDY OPPORTUNITIES FOR RETAILERS IN AN EMERGING MARKET TRAN Phuong Hanh Doctoral Student, Lemna-Largercia, ONIRIS, Nantes Rue de la Géraudière CS 82225 44322 Nantes cedex 03 phuonghanh119@gmail.com ROUSSELIERE Samira Associate Professor, Lemna-Largercia, ONIRIS, Nantes Rue de la Géraudière CS 82225 44322 Nantes cedex 03 samira . More specifically, we will explain how psychological distance influences the construal level and, subsequently, how this affects the prediction people make about their reaction to hypothetical situations. After this task, participants filled out a questionnaire including a manipulation check, and items on need fulfilment and thinking style. to measure construal level is a 25-item scale to measure construal level. Construal Level Theory (CLT, Liberman & Trope, 1998, Liberman, Trope & Stephan, . Beyond time (space, social distance, probability) Bar-Anan, Y., Liberman, N., & Trope, Y. 1998; 75:5-18. Construal itself is a broad concept in the realm of social psychology and can be applied to many different situations that will be discussed later in this article. Based on the four dimensions of psychological distance, this paper uses single factor within-subjects experiment design and randomly assigns subjects into each dimension to participate in the experimental manipulation so as to test . to a questionnaire via e-mail within 3 weeks. 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